Measuring circularity is crucial in our pursuit of a more regenerative future. It provides us with a clear understanding of our current practices and their impact on the environment, economy, and society.
The key benefits include:
- Resource Allocation:
Measuring circularity enables prioritisation when resources are limited. It informs decision-makers about which areas need attention first, and which should follow.
- Buy-In and Investment:
Gaining the endorsement of decision-makers to invest in new ways of doing things requires concrete evidence. Measuring circularity provides the necessary data to gain buy-in and secure investment in initiatives that will drive sustainability efforts forward.
- Continuous Improvement:
Measuring circularity should not be a one-time endeavor. It's an ongoing process that allows us to experiment with new solutions, learn from our experiences, and adapt accordingly. Continuous evaluation is key to improving efficiency and effectiveness of initiatives over time and responding to changing conditions.