Kowtow are a Aotearoa based clothing brand with a true sustainability mission.
Since it’s inception, the brand’s focus has been on sustainable sourcing and fairtrade, organic cotton with it’s most recent communications detailing it’s commitments to being completely plastic free.
The application of the simple, stylish brand identity throughout the customer experience, combined with clear sustainability content is a shining example of how you can create beautiful design, art direction and tone of voice that is able to support more detailed, technical information.
I love the way that the brand has opted out of a separate ‘sustainability’ section of their website in favour of bringing responsibility and their hero ‘plastic free’ initiative up to the same level as their products.
The level of detailed content that exists within the site to explain their certifications, their manufacturing processes, circular principals and the steps they take to live and breathe sustainability is amazing. This content is not just expansive, but has been beautifully crafted into engaging messaging, infographics and editorial.
The list of things I think this brand does brilliantly could go on and on, from the styling and inclusive imagery, their repair scheme, their latest impact report (chef’s kiss), the detailed materials and certifications listing on each product and obviously just the way it’s all so elegantly put together.
But, it’s their most recent social imagery that I’m currently all over.
Having been involved in a lot of Lifecycle Analysis, EPD and transparency projects recently. I love the way the brand is starting to communicate it’s LCA data, it’s materials, their certifications and supply chain in a really clean and effortlessly beautiful way.
It takes a whole lot of hard work to make something that simple.