Despite our best efforts, it appears we may have inadvertently taken a one-track approach to action, engaging certain stakeholders, and creating change only at certain scales of influence.
True transition to CE requires changes across various disciplines, supply chain boundaries and levels of maturity in the transition.
We need to stop thinking about ourselves and start designing action that reaches those who don’t know, don’t care, or need support to instigate action in their sphere of influence.
So how do we propose acting on this?
Using the three levers of science, strategy, and storytelling, we see 6 key opportunities for change:
- Expand awareness,
- Build capacity across the entire value chain,
- Develop indicators for measuring success,
- Advocate for and develop supporting policy,
- Establish incentives that support policies, and
- Drive behaviour change by shifting the view on business-as-usual.
Importantly, there is a tangible role for each type of stakeholder in realising these recommendations. These recommendations should be enacted by all key players in the AEC industry, including government bodies, industry associations, industry project management teams and universities. This approach combines ‘top-down’ and ‘bottom-up’ actions to effectively realise a circular approach to widespread and systemic CE adoption in the industry.
So, what is your role in the AEC industry, and how can you drive change?