Mike Twemlow shares insights on how fast fashion is accelerating Australia’s landfill crisis, and what needs to change to tackle our disposable culture.

Fast fashion fuels disposable culture as Australia’s landfills near breaking point 

Australia prepares for tough new packaging laws for all businesses trading locally

Just half of big businesses currently meet the Australian Packaging Covenant Organisation’s (APCO) sustainable packaging guidelines

Amid widespread non-compliance, experts warn of tougher laws and hefty fines

As fast-fashion giants flood the Australian market with cheap, disposable goods, major Australian cities are racing towards landfill capacity by 2030. A leading sustainability consultancy says this kind of waste is partly why federal government will strengthen its packaging reforms in Australia, with businesses forced to comply or face hefty fines.

Award-winning Australian sustainability consultancy Edge Impact, an RSK Group company, predicts that new national regulations will apply to all companies trading in Australia – from global e-commerce platforms to homegrown brands. These businesses will be required to overhaul their entire approach to their packaging ecosystem. Every step will need to be reviewed from product design and material selection to consumer disposal and recycling, ensuring each component is sustainable and resource efficient.

“We’re dealing with a public awareness gap. Many consumers believe they’re doing the right thing, but inconsistent labelling and non-recyclable materials make proper disposal impossible. This is why businesses must go beyond compliance and invest in clear packaging instructions to help consumers correctly dispose of waste.”

Edge Impact helps businesses navigate complex packaging compliance requirements. With expertise in circular economy strategies, waste minimisation and regulatory frameworks, Edge Impact works with companies to design sustainable packaging solutions that meet Australian and global compliance standards while reducing environmental impact.

Landfills across Australia are fast approaching crisis levels: Perth is most critical and expected to reach capacity this year, Melbourne’s Hampton Park by 2028, Sydney by 20301 and Brisbane is also stretched, with the Council of Mayors (SEQ) aiming to target a diversion of 1 million tonnes of landfill waste by 2030.

Mike said that, adding to the problem, is wishcycling – the well-intentioned but incorrect recycling of materials. Confused consumers often throw non-recyclable packaging into the recycling bin, contaminating entire batches and contributing to approximately 21% of the recycling materials sent to landfill.

He said the government’s new mandatory packaging regulations are on the horizon, which will require businesses to comply with mandatory sustainability standards. The new regulations will likely include design standards to ensure all packaging is recyclable or compostable, minimum recycled content requirements to reduce reliance on virgin plastics, bans on harmful chemicals in packaging materials and even eco-modulated fees where businesses are charged based on their environmental impact.

The reforms, which aim to cut waste, are also key to move Australia towards a packaging circular economy. Mike said: “A circular economy is about breaking the ‘take, make, waste’ model that dominates our supply chains. It’s about creating closed-loop systems where packaging can be reused, repurposed or fully recycled without degradation.”

With these new regulations on the horizon, he said that businesses can no longer afford to delay action: 

“At the least, businesses should be complying with current APCO sustainable packaging guidelines. This will make it easier for them when the tough reforms are in play. Businesses need to audit their packaging materials, redesign wasteful supply chains and clearly label products to eliminate consumer confusion. Otherwise, they’ll be left scrambling when these regulations take effect.

“Fast-product platforms are fuelling a disposable culture that Australia simply cannot sustain. But any company using non-recyclable packaging is at risk. The government is done waiting; it’s only a matter of time before the compliance crackdowns are here.”

Edge has circular economy and packaging experts who can support you through the upcoming packaging regulations. 

Everything you need to know about Australia's packaging regulations

Mike Twemlow, Senior Consultant, Circular Economy and Lifecycle Thinking

Packaging is an integral part of our economy, whether it’s protecting food and materials, or ensuring the safe and secure transportation of essential goods.

The significant problem we face in Australia and globally is the use of virgin materials in the packaging creation, and minimal design and planning as to the end-of-life outcomes of these materials.

A significant portion of the packaging that is produced ends up in landfill (or our environment) due to incompatibility with current recycling systems, and a lack of education or general confusion about the disposal pathway.

As well as this, there’s also a huge proportion of the market that uses packaging that may not even be necessary in the first place, and could easily be substituted with a reusable alternative, or eliminated altogether through efficient design.

We've partnered with Sustainability Tracker to deliver weekly bite-sized updates and expert insights on vital sustainability topics.

The podcast and Spotlight episodes are hosted by Kiarne Treacy, CEO of Sustainability Tracker and one of Australia’s leading expert voices in helping make sustainability simpler for businesses and consumers.

Listen to the Spotlight Series: Navigating Australia's Packaging Regulations

The Role of Regulation in Shaping Sustainable Packaging Practices

The state and federal government have attempted to begin intervening with the introduction of packaging bans for particularly problematic materials.

This was a ununified approach, with different states introducing bans at different times, and for different materials. Here is a great breakdown of the different materials targeted in each state, and the differing times they were banned. 

For nation-wide organisations, this caused confusion and disruption to operations, but also got things moving and prompted internal discussions on packaging viability in banning problematic materials.

The next big move was the requirement for businesses to report on their packaging through the National Environment Protection Measure. This measure states that any business who has an annual turnover of $5 million or more must report on their packaging, either through the state government, or through the Australian Packaging Covenant Organisation (APCO).

The Australian Packaging Covenant Organisation

APCO is a co-regulatory model that attempts to connect, collaborate and drive industry-led change to improve the sustainability of packaging, and reduce the environmental impact of packaging.

In 2018, APCO set the 2025 National Packaging Targets: 

100% packaging to reusable, recyclable or compostable 

70% of plastic packaging to be recycled or composted  

50% average recycled content across all packaging types 

Phase out problematic and unnecessary single use plastic

APCO also set up the Australian Recycling Logo (ARL) certification to encourage proper disposal labelling and discourage greenwashing. The old labelling system is very outdated and confusing for consumers. Some packaging claims to be technically recyclable, but in reality, it’s either not feasible due to the facility capabilities or they end up in landfill.

Despite the NEPM and regulation, a majority of businesses in the required bracket were slow to sign up to APCO, and as such, the 2025 targets will not be met, and APCO have called for longer term visions to guide action, and stronger collaboration and intervention in the material streams (a call to Government to impose stricter regulation).

Since then, the Federal Government has released a statement that they will be introducing stricter rules under commonwealth law on packaging and extended producer responsibility and reporting requirements. 

The intended changes are that the Government will regulate and mandate: 

Prohibit harmful chemicals used in packaging  

By the end of 2024 packaging design requirements finalised  

This is a great step towards improved outcomes in relation to packaging, as the entire sector has been fragmented and ineffective in design, capture, and encouraging circularity over linear (virgin) outcomes.

There is so much confusion out there on what can and what cannot be recycled, and a biased concentration on recycling rather than the essential redesign of the system that would minimise waste in the first place and encourage reuse and effective design.  

The impact of Australia's packaging problem

Australia's packaging problem extends far beyond mere inconvenience; it's a tangible example of our linear economy in action. This issue serves as a gateway to broader concerns surrounding supply chain management, material design, end-of-life outcomes and capabilities, and reuse.

Events such as the collapse of REDcycle and the ban on compostable packaging in NSW have placed these issues in the spotlight.

Both instances prompted public scrutiny, with many questioning why seemingly recyclable materials couldn't find a straightforward solution. However, the reality is far more complex than what meets the eye.

REDcycle, a small social enterprise, collected only 7,000 tonnes of soft plastics per year, or about 3 per cent of the roughly 250,000 tonnes used in Australia annually. 

Soft plastics constitute about 10 per cent of our plastic waste, of which only 13 per cent is processed for recycling and, presumably but not necessarily, recycled into products.

This means that the volume of soft plastics at large represents just under 0.01 per cent of Australia’s 75.8 million tonnes per annum of waste.

Of this, there has been market demand for only a small fraction of REDcycle’s collected volumes, leading to warehouses of stockpiled plastics.

Challenges with Recycling and Compostable Packaging

With compostable packaging, the prevalence of PFAS, a cancer causing compound was found in the majority of samples tested.

Organics recycling outputs are in the form of compost and fertilizer’s that re-enter our food system through agricultural application. It is absolutely integral that this by-product is of the highest quality with no harmful chemicals or pathogens.

In both of these examples we’re quick to blame the recycling system – but we’re looking in the wrong direction.

It comes back to the disconnect between product/packaging producers and end of life capabilities.

The Disconnect Between Producers and End-of-Life Capabilities

Until the announcement in 2023, there was no regulation or requirement for producers to be responsible for the materials they are bringing into the Australian economy, designing packaging to be as affordable as possible, or to be as marketable as possible.  

This often leads to the use of materials that are very difficult to recycle. An example would be black plastic, which is technically recyclable, however no facility in Australia is capable of separating or recycling black plastic and it ends up in landfill.  

This is also the case for compostable packaging for those brands that wanted to ‘do better’, but were bringing in a packaging type that had no viable end of life outcome as most compostable packaging requires a commercial facility to break down with most metropolitan areas not having food organic recycling readily available.

This ultimately leads to the majority of compostable packaging ending up in landfill, which from an Lifecycle Assessment (LCA) perspective is worse for the environment – emissions/water use. 

Discover how our range of services can help your business embrace circular economy principles and improve your packaging and recycling strategies. Explore our services now.

Moving Forward: Solutions and Best Practices for Sustainable Packaging

This is why the upcoming legislation and regulation is incredibly important for organisations operating and selling in Australia.

Organisations will be required to report on all of packaging sold in the Australian marketplace each year, with penalties for noncompliance (this is already the case but not heavily regulated by Government until recently). This will now be audited each year, and excuses will no longer be accepted for incomplete datasets.

This increased onus on complete datasets of an organisations packaging (including units sold, weights, material types, etc.) will allow the Federal Government to develop product stewardship schemes for certain material types they want to target.

Organisations will be held accountable and likely forced to comply with stewardship schemes due to their mandated packaging report they submit each year detailing what they put into the AUS market.

If you are reporting that you use a problematic material (e.g. coloured soft plastic), it’s highly likely they’ll enforce participation in extended producer responsibility, obligating you to be a part of the stewardship scheme (mandatory or voluntary is to be decided).

This last point is to really discourage anything like the REDCycle collapse happening again.  

Any organisations that produces or uses packaging should be aware and actioning this if they are not already APCO members.  

Any organisation that produces or uses packaging should be considering these implications in their supply chain.  

The general public should be aware of what's happening in this space as there is often a lot of skepticism and confusion about the packaging and recycling landscape and what happens at the end of life.  

Ready to take the next step towards a more sustainable and circular approach to packaging and recycling? Contact us today.

As experts in the full spectrum of sustainability topics, we are here to guide you through the complexity. Our team includes specialists from across the globe; from strategists to economists, engineers to creatives. Since 2008, we have been helping businesses, organisations, industries and societies make transformation happen.

Our areas of expertise are focussed around the following areas:

Leadership and Transformation
ESG and Strategy
Circular Economy and Lifecycle Thinking
Procurement and Supply Chain
Built Environment
Nature and Biodiversity
Brand, Communications and Creative

We have a number of exciting projects in the works and are rapidly expanding our team of consultants. Below are our latest job openings across our global offices. 

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Mike is a Managing Consultant at Edge Impact, certified NABERS Waste assessor, and APCO Professional Member.

He contributes to a variety of sustainable infrastructure, resource recovery, circular economy strategies, and sustainable packaging roadmaps. Mike understands the importance of behaviour change and value chain management in successfully implementing circular initiatives, particularly through the lens of carbon reduction, where organics play a crucial role.

With a strong passionate about waste avoidance, sustainable procurement, Mike has successfully delivered several circular economy and organics diversion projects across Australia. Mike also has a strong interest in climate science, specialising in climate databases, report writing, and analysis of global climate trends.

Mike is a Managing Consultant at Edge Impact, certified NABERS Waste assessor, and APCO Professional Member. He specialises in sustainable infrastructure, resource recovery, and circular economy strategies. With a focus on behaviour change and procurement, Mike has led successful circular economy and organics diversion projects, while also exploring global climate science.

Articles by Mike Twemlow