The handbook to help you communicate with confidence in the greenwashing era

A study showed 72% of Australian consumers don’t believe some brands are as environmentally responsible as they claim. And with a recent internet sweep finding that 57% of Australian businesses have made potentially misleading claims about their environmental credentials, it’s no surprise that consumers are getting wary.

It’s critical to communicate authentically and accurately about the impacts and efforts of your brand. Your business—and our future—depends on it.

How our handbook can help

Feeling unsure about how to share your business’ progress to avoid greenwashing? Are you worried you don’t have enough of the ‘right stuff’ to say? Our handbook shares practical tips and examples grounded in our evidence-based communication principles:

1.      Get clear on your intent

2.      Be able to back it up

3.      Stay grounded

4.      Take accountability

5.      Get real about your impact

6.      No sustainability cliches 

Curious to learn how to put these principles into practice?

Download our handbook today and cut through the noise of greenwashing when you talk about your business.