We are undeniably living in the age of greenwashing, where buzzwords like "ethical", "sustainable", "green", and "eco-friendly" saturate marketing, advertising, public relations, and product labels.
Consumers are becoming wary. A recent study showed 72% of Australian consumers don’t believe some brands are as environmentally friendly as they claim*.
Communications is the fundamental starting point for building trust with your audience. As sustainability becomes an increasingly important issue for consumers and stakeholders, it is important to communicate honestly and with evidence to mitigate greenwashing. It’s here that we can demonstrate how your genuine commitment to sustainability is. Here, we show intent.
That’s why there has never been a more important time for accurate communications that reflect the effect your organisation, product or service is having.
At Edge Impact, we empower businesses to tell their sustainability stories and impact in a way that cuts through the noise of greenwashing. Let's embrace this era of change and create a world in which unsustainable, is unthinkable. Our handbook shares simple principles to help you communicate with confidence.
* Source: Consumer Survey by Nature and the Lab, based on a survey of 2000 Australians.